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Using Lean Six Sigma Methodologies to Dream with Customers: A Xerox Case Study
Xerox has evolved its innovation process by focusing on customer pain points for research inspiration and product enhancement. The approach is called “dreaming with customers"; and it promises future technologies that reduce processes or systems that aren’t as effective and efficient as needed. According to Sophie Vandebroek, Xerox Chief Technology Officer, “Customer pain poin....more |
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Author: George Liebermann, Ph.D., P.Eng., FCAE Tags: Six Sigma | Lean | Xerox IGen4 Press |
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