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Value, Value Streams and Value Propositions
A recent question posed on Six Sigma IQ on value stream mapping raised an important issue for Six Sigma Black Belts, Sponsors and Champions: What are value streams, and how do you manage them? More importantly, how do you manage them in such a way as to maximize the value delivered to your customers? Conventional wisdom has it that value streams constitute the flow of products or services to customers&mdash....more

Author: Reg Goeke and Eric Reidenbach
Tags: Six Sigma | Six Sigma marketing | value stream mapping

Six Sigma Marketing
Six Sigma marketing: It is easy to believe this is just the application of Six Sigma to marketing. Not so, says Eric Reidenbach, Founder of the Six Sigma Marketing Institute , former Principal in the consulting firm Market Value Solutions and author of the forthcoming books, Voice of the Market: Listen,

Tags: customer loyalty | value stream mapping | Eric Reidenbach

	Six Sigma Marketing: The Right Rx for Healthcare The healthcare industry is currently facing challenges on many fronts. Escalating costs for rapidly advancing technology and pressure to deliver quality care to more people (baby boomers, uninsured, under insured) at lower costs have created the perfect storm….To find a discipline solution that will lead to
Author: Eric Reidenbach Tags: customer retention \| customer satisfaction \| defect reductions 07/22/2009 7:28:00 AM EDT

	Six Sigma Marketing and Identifying Critical – to –Quality Factors Six Sigma Marketing, like its progenitor Six Sigma relies heavily upon the use of statistics. Unlike Six Sigma however, many of these techniques are multivariate in nature – they typically use multiple variables. Some of the more common techniques include multiple regression, discriminant analysis, cluster
Author: Eric Reidenbach Tags: eric reidenbach \| market share \| market value solutions 06/15/2009 12:40:00 PM EDT

	The New Globalized Manufacturing Model- The Quest for Value I am currently doing research for a new book on manufacturing and value creation. In the course of my research I came across a report that I think is well worth reading. The report is titled, Comparison & Analysis of US & Global Economic Data & Trends. In spite of the exciting title, the report
Author: Eric Reidenbach Tags: cost cutting \| defect reductions \| eric reidenbach 08/03/2009 9:56:00 AM EDT

	Is Your Six Sigma Culture Blinding You To Market Value Opportunities? The other day I was speaking to a Master Black Belt from a large manufacturing concern who was talking about the success of their Six Sigma deployment. During a lull in the conversation I tried to get her to talk about how they are using Six Sigma to grow market share. After a brief moment [...]
Author: Eric Reidenbach Tags: corporate culture \| cost cutting \| customers 09/11/2009 8:44:00 AM EDT

	Who Is Managing Your Value Propositions? I was explaining the fundamentals of Six Sigma Marketing to a CEO the other day. What got his immediate attention was the part of the conversation about value propositions. He wanted to know how to create one. The good news I told him was that he already had at least one value proposition and probably
Author: Eric Reidenbach Tags: cost cutting \| market share \| pricing 03/31/2009 3:58:00 PM EDT

	To Compete Against Price Rely on Six Sigma Marketing The Executive Editor of Sixsigmaiq has written a compelling article (Competing Against Price: Competitive Strategy and Profitability is Linked to Quality Improvement) regarding the importance of quality to the strategic well being of an organization. The article points out the work of Robert Buzzell and
Author: Eric Reidenbach Tags: eric reidenbach \| market share \| market value solutions 07/27/2009 9:51:00 AM EDT

	Six Sigma Marketing is the Smart Way to Market Poor Performing Schools Competition is having predictable impacts on our nation’s school systems – especially those districts in inner cities. It seems that customers who are not getting the value they want from these school districts are opting for competitive alternatives in the form of charter schools, private schools and
Author: Eric Reidenbach Tags: customers \| eric reidenbach \| market share 08/24/2009 8:40:00 AM EDT

	Revisiting “Can The Future Be Built in America?” I found an interesting article “Can The Future Be Built in America?”. All interested in the issue of the future of American manufacturing may find this article somewhat informative. To me it was a little disappointing since it dealt mainly with what I would call “industrial policy” issues. In fact a subhead
Author: Eric Reidenbach Tags: corporate culture \| cost cutting \| customers 09/21/2009 9:47:00 AM EDT

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