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The first two generations of Six Sigma, with their emphases on defect reduction and cost reduction, respectively, relied heavily upon the Voice of the Business (VOB) to identify and prioritize projects. The third generation, with its emphasis on value creation and delivery, requires a shift in focus to the Voice of the Market (VOM). After all, who is the final arbiter of value? And how do you use the Voice of the Market to identify potential Six Sigma projects?
A Modified DMAIC
The Define phase of Six Sigma Marketing brought a laser-like focus on the two things that generate revenue for your organization: the products or services you provide and the customers who buy them. In the Measure phase you learned how your targeted customer groups evaluate the trade-off between Quality and Price, and which Quality factors they regard as most important. The Analysis phase of Six Sigma Marketing provides the answers to three important business questions:
Innovating Healthcare :
The first modern hospitals were founded in Europe and America in the 18th century. About a hundred years...
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healthcare innovation | hospital management | hospital innovation |
Reducing the Waste of Inventory in the Information Age:
It’s that time of year when sunny, warm days ignite the urge to...
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inventory reduction | Alana Cates |
Leveraging Front-Line Employees for More Effective Continuous Improvement: Words of Insight from the Lean Six Sigma Trenches:
As...
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continuous improvement | Lean Six Sigma | Six Sigma |
Deploying Lean Six Sigma within the U.S. Navy: An Interview with COMSPAWAR’s Robert Kamensky:
Lean Six Sigma has been an actively used...
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Lean Six Sigma | Six Sigma | continuous process improvement |
Using Service Scorecards: An Interview with Authors Rajesh Tyagi and Praveen Gupta:
There is no better tool than a Balanced Scorecard to...
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balanced scorecard | service scorecard | organizational structure |
Six Sigma for HealthcareHow to Achieve Zero Retained Foreign Objects with DMAIC Part IV: In this article, we will examine... read more |
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Six Sigma | Six Sigma for healthcare | retained foreign objects |
Street Smarts for Change Management New Uses For Old Tools: FMEA: Periodically in this column we get down to an individual tool level to... read more |
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change management | FMEA | process change |
"The Drucker Perspective"How to Understand the Marketing Concept: The marketing concept of the 1950s was an immediate hit.... read more |
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Peter Drucker | Drucker | innovation |
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