Business Analytics

Business analytics refers to the use of data, statistical analysis and quantitative methods to gain insights and use these to make informed business decisions.

It encompasses a range of techniques and tools to help explore, interpret and communicate significant patterns or trends and identify identify opportunities for improvement.

Business analytics can be applied in different functions of a business with the goal of improving performance, including finance, marketing, operations, human resources, and supply chain management. Read more about business analytics in the articles below.